Publicity & Marketing

Ways to promote your catering business and attract customers. Articles include website creation, networking, trade shows, branding, and competing effectively in your market.

Catering Trade Fairs: A Good Thing or a Bad Thing?

Weigh up the costs and benefits of catering trade fairs before committing time and money to attending or exhibiting.

Create a Business Website

A business website helps customers find you, learn about what you offer, and get in touch, without costing much money to set up.

Creating a Corporate or Brand Identity

Build a recognizable brand identity for your catering business using a consistent logo, colours, and visual elements across all customer touchpoints.

Do It Yourself PR

Small businesses can handle their own PR by building media relationships, pitching stories and managing their public image without hiring expensive agencies.

Finding New and Repeat Customers

How to find customers for your catering business and keep them coming back with smart advertising and follow-up.

Free Publicity for Your Business

Get free publicity for your catering business through networking, charity work, and special events without spending money.

Keeping Ahead of Your Business Rivals

Keep an eye on your rivals and stay competitive without undercutting prices or making enemies in your business.

Launching a Business

Get local media coverage and build connections by planning a proper business launch event with press invitations and networking.

Networking in the Right Sectors

Focus your networking on the right sectors to actually grow your catering business instead of wasting time on events that don't help.

Promotion at Trade Stands and Exhibitions

Get your catering business in front of new customers by choosing the right trade shows and exhibitions for your budget.